One of the biggest misconceptions about health coaching is that coaches can handle every aspect of your wellbeing. Understanding what professional coaching actually includes—and what it doesn't—helps you get maximum value from the relationship while avoiding frustration on both sides. Your coach specialises in nutrition, exercise, and physical performance, not therapy, medical treatment, or life coaching across all domains.

Why do so many people struggle with programmes that promise results? The answer lies in understanding the fundamental difference between purchasing a product and engaging in a process.