This is one of the most important distinctions to understand.

A programme is a static document - a set of instructions written once and handed over. You're essentially buying a product.

Coaching is an ongoing professional relationship built on education, support, and adaptation. When you work with ATHLETICA, you're not just getting a plan - you're getting:

• Ongoing assessment and adaptation - Your plan evolves as you do

• Education and understanding - Learning the 'why' behind recommendations

• Accountability and support - Someone invested in your success

• Problem-solving partnership - Working through challenges together

• Holistic approach - Considering your entire life, not just isolated goals

• Professional expertise - Years of education and experience guiding your journey

Anyone with access to AI can write a generic programme. True coaching transforms how you understand and approach your health and performance for life. You can read more about what coaching is here: Why coaching is a process and not a programme

ATHLETICA operates on the principle that sustainable health and performance must be built on a foundation of proper nutrition and lifestyle practices. We take a holistic, education-focused approach that empowers you to make informed decisions about your health.

Coaching is deliberately nutrition-centric because you cannot build long-term health and performance on the foundation of a poorly planned diet, regardless of how good your training programme might be.

I hold the following professional qualifications:

• Post-Graduate Diploma in Nutrition Medicine

• Post-Graduate Diploma in Sport & Exercise Medicine

• Bachelor of Science (Human Nutrition)

• Bachelor of Physical Education (Sport & Exercise Science)

These qualifications provide the foundation for evidence-based nutrition and performance coaching within the scope of practice defined by these credentials.

No. ATHLETICA services are for educational and coaching purposes only. Our services are not intended to diagnose, treat, cure, or prevent any disease and do not constitute medical advice.

You should always consult with qualified healthcare providers before making changes to your diet, exercise routine, or lifestyle, especially if you have medical conditions, take medications, or have dietary restrictions.

ATHLETICA operates within clear professional boundaries:

What we do:

• Nutrition education and coaching

• Performance conditioning guidance

• Lifestyle and habit coaching

• General health and wellness support

What we don't do:

• Diagnose or treat medical conditions

• Prescribe medications

• Provide psychological therapy or counselling services

• Offer medical advice

We work collaboratively with your healthcare team and will recommend you consult appropriate professionals when needed.

Read: What a coach is and isn’t

No. Intentional fat loss or weight loss coaching is not provided by ATHLETICA.

This decision aligns with the core philosophy that health and performance must be built on sustainable, holistic foundations rather than pursued through restrictive approaches focused solely on body weight or composition.

Fat loss coaching tends to attract individuals seeking quick fixes or those with disordered relationships with food and body image. These approaches fundamentally conflict with ATHLETICA's evidence-based methodology, which prioritises:

• Long-term health and metabolic function over short-term aesthetic changes

• Sustainable lifestyle practices rather than restrictive interventions

• Performance and wellbeing metrics beyond body weight

• Building healthy relationships with food and movement

Clients who are primarily focused on weight loss often become dissatisfied with genuine health improvements if they don't see the scale change as they expected. This misalignment undermines the coaching relationship and prevents the transformational work that creates lasting change.

ATHLETICA specialises in helping clients who understand that true health and performance come from proper nourishment, not restriction. Weight changes may occur as a natural by-product of improved health, but this is never the primary focus or measure of success.

If intentional weight/fat loss is your primary goal, ATHLETICA is not the right fit for your needs.

No, ATHLETICA does not sell supplements directly. When nutrition therapies or performance supplementation are appropriate and indicated, recommendations are made, but you source and purchase these independently.

This approach eliminates conflicts of interest and ensures recommendations are based purely on your needs - not financial incentives. When supplementation is recommended, guidance is provided to help you source the best quality products at fair prices.

If testing is genuinely required for your health and performance goals, guidance is provided to work with your primary healthcare provider to access the most reliable and appropriate testing available.

ATHLETICA does not offer or sell direct-to-consumer testing (nutrient deficiency panels, hormone testing, etc.). Apart from often being expensive, some of these tests can be unreliable.

Selling tests creates conflicts of interest where the practitioner profits from promoting and selling such services.