FAQs

What you receive for the fee is the time, experience, and expertise of a qualified nutritionist and coach invested in this proven 6-step coaching process:

1. REVIEW - Regular assessment of your progress and current situation

2. PLAN - Development and refinement of your personalised approach

3. ACTION - Implementation of strategies tailored to your life

4. SUMMARY - Analysis and documentation of outcomes

5. OBSERVE - Monitoring of results and identifying patterns

6. RESPOND - Professional adjustments based on your progress

This cyclical process ensures your programme evolves with you, demonstrating why coaching is an ongoing professional relationship rather than a static plan. The fee reflects the investment of professional time in this comprehensive, adaptive approach that creates lasting change.

If my programme isn't changed, do I still have to pay the monthly coaching fee?

Yes you do. This question highlights a common misunderstanding about what coaching is.

You're not paying for programme changes - you're paying for ongoing professional coaching. Sometimes the best coaching decision is to keep your current approach consistent while your body adapts and progresses.

Your monthly fee covers:

• Professional monitoring and assessment of your progress

• Expert decision-making about when to maintain vs. modify your approach

• Ongoing support and guidance through your journey

• Access to coaching expertise for questions and challenges

• The coaching relationship itself - your dedicated professional support

Working with a coach transforms how you understand and approach your health and performance - and that transformation doesn't pause when your plan stays consistent from one month to the next.

How is coaching delivered?

ATHLETICA coaching is delivered online, making it accessible to clients internationally. This includes:

• Video consultations for initial assessments and regular check-ins

• Digital delivery of personalised nutrition and conditioning plans

• Email and messaging support between scheduled sessions

• Access to coaching resources and educational materials

• Online monitoring and plan adjustments

Where are you based, and do you work with international clients?

ATHLETICA is based in Austria. We work with clients internationally through our online coaching platform, delivering services in English to clients worldwide.

I already have a coach for my sport. Can I still work with you?

Absolutely! Many clients have sport-specific coaches for technical training but receive no nutrition or performance conditioning guidance.

ATHLETICA's nutrition-focused and integrated performance conditioning programmes are designed to complement existing sport-specific training. We work alongside your current coaching setup to provide the nutritional foundation and general physical preparation that enhances your sport-specific work.

Are you a specialist coach in any particular sport?

Jamie Scott specialises in nutrition and has a strong background in sport science and physical conditioning. He has previously been a certified Mountain Bike Skills Coach, but is not a technical skills coach for any other sport.

He approaches coaching as a 'specialist generalist' - specialising in the development of physical foundations and general athleticism (general physical preparedness) that transfer to technical mastery of any sport. This foundation work complements specialist technical coaching in your chosen discipline.

Professional Standards

What are your professional boundaries?

ATHLETICA operates within clear professional boundaries:

What we do:

• Nutrition education and coaching

• Performance conditioning guidance

• Lifestyle and habit coaching

• General health and wellness support

What we don't do:

• Diagnose or treat medical conditions

• Prescribe medications

• Provide therapy or counselling services

• Offer medical advice

We work collaboratively with your healthcare team and will recommend you consult appropriate professionals when needed.

Read: What a coach is and isn’t

Do you offer intentional fat loss coaching?

No. ATHLETICA does not provide intentional fat loss or weight loss coaching.

This decision aligns with our core philosophy that health and performance must be built on sustainable, holistic foundations rather than pursued through restrictive approaches focused solely on body weight or composition.

Fat loss coaching tends to attract individuals seeking quick fixes or those with disordered relationships with food and body image. These approaches fundamentally conflict with ATHLETICA's evidence-based methodology, which prioritises:

• Long-term health and metabolic function over short-term aesthetic changes

• Sustainable lifestyle practices rather than restrictive interventions

• Performance and wellbeing metrics beyond body weight

• Building healthy relationships with food and movement

Clients who are primarily focused on weight loss often become dissatisfied with genuine health improvements if they don't see the scale change as they expected. This misalignment undermines the coaching relationship and prevents the transformational work that creates lasting change.

ATHLETICA specialises in helping clients who understand that true health and performance come from proper nourishment, not restriction. Weight changes may occur as a natural by-product of improved health, but this is never the primary focus or measure of success.

If intentional weight/fat loss is your primary goal, ATHLETICA is not the right fit for your needs.

Do you sell supplements?

No, ATHLETICA does not sell supplements directly. When nutrition therapies or performance supplementation are appropriate and indicated, recommendations are made, but you source and purchase these independently.

This approach eliminates conflicts of interest and ensures recommendations are based purely on your needs - not financial incentives. When supplementation is recommended, guidance is provided to help you source the best quality products at fair prices.

Do I have to get lab testing performed?

Generally, no. ATHLETICA does not offer or sell direct-to-consumer testing (nutrient deficiency panels, hormone testing, etc.). Apart from often being expensive, some of these tests can be unreliable.

Selling tests creates conflicts of interest where the practitioner profits from promoting and selling such services.

If testing is genuinely required for your health and performance goals, guidance is provided to work with your primary healthcare provider to access the most reliable and appropriate testing available.

Practical Information

Are there any fixed-term contracts?

ATHLETICA operates on transparent commitment periods:

• Foundation Nutrition Programme: 4 weeks, paid in advance

• Integrated Strength and Conditioning Programmes: 12 weeks, paid in advance (payment plans available on request)

• Ongoing coaching: Monthly rolling commitment after initial programmes

You're free to discontinue after your initial commitment period. Please note that ending your coaching relationship also terminates access to any coaching platforms, apps, and member resources used to deliver your programmes.

How do I sign up?

You can apply for coaching services by completing the form on our contact page. Initial responses are typically sent within 48-72 hours.

If you haven't received a reply within 7 days, please check your spam/junk folder, as ATHLETICA emails sometimes trigger spam filters.

Please note: Coaching services are available by application only and are subject to capacity and individual suitability for the programmes offered.

How do I pay for services?

Once you've agreed to an ATHLETICA service, an invoice will be generated and sent to your email address. Payment is required within 7 days of invoice issue.

Payment methods:

• Bank transfer

• Other electronic payment methods as agreed

All payments are processed securely, and receipts can be provided for your records.

What if I have other questions?

If your question isn't covered here, please don't hesitate to reach out through our contact page. We're happy to provide additional information to help you understand how ATHLETICA coaching might fit your needs.

This FAQ page is regularly updated to reflect current services and policies. Last updated: August 2025.